#digital advertising

#digital advertising

Snapchat may be on the charm offensive for ad spend but it is still relatively closed off to advertisers, planting it firmly in the test-and-learn arena rather than tried-and-tested at the moment. The ephemeral platform has overcome its perceived immaturity and is set to tip from niche network to mainstream marvel this year. Its association with sexting and selfies wasn't the easiest sell-in to advertisers but a growing list of influential brand and media partnerships with the likes of Coca-Cola, Burberry and the Wall Street Journal is allowing agencies to pitch Snapchat without a resulting snicker.

Adslot Ltd has reported significant progress in its operations for the first quarter of fiscal year 2026, following a strategic turnaround involving cost management and restructuring. The company has seen growth in its customer pipeline and is activating new synergistic opportunities. The StoreFront platform, launched in late 2024, is expanding its reach with global publishers like Rakuten Viber and Vox Media, showing month-on-month growth.

Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy for buyers and sellers to discover and work with AU Ecosystem partners, plan and transact based on attention quality rather than reach alone, and unlock new opportunities for collaboration.

By the numbers: Gospel Stats tracked 65,759 sponsored videos in the first half of 2025 that drove 19.1 billion total views, up nearly 28% year-over-year. News aggregation app Ground News was the top brand sponsor based on number of sponsored videos with 1,863 integrations in the first half of 2025, up 202% year-over-year, followed by Squarespace, BetterHelp and DraftKings. Ground News also ranked first based on total video views at 664 million, followed by Shopify, BetterHelp and Incogni. MrBeast was the top creator by views on sponsored videos at 1.4 billion, followed by The Ramsey Show, Linus Tech Tips and MeidasTouch.

The firm is making a series of operating estimate changes to highlight a mix of sustained momentum around performance-oriented budgets throughout Q3, with heightened performance in July/August, continued industry headwinds from a weaker brand advertising environment with easing revenue headwinds emerging in September that might act an improved tailwind, and experimental budgets that remain more volatile, with smaller platforms still seeing more stalled or downside volatility to budgets in the September timeframe, the analyst tells investors in a research note.

"Having taken into account the feedback received following our proposed decision, we have today designated Google's search services with strategic market status," according to the authority.