Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content
WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Ad Tech Briefing: The DSP wars - a game of finance over features?
Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content
WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Ad Tech Briefing: The DSP wars - a game of finance over features?
Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.