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Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
Media industry
fromThe Hollywood Reporter
3 weeks ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromExchangewire
1 month ago

Digest: Google Introduces 'AI Mode' in Search; EU Investigates TikTok Over 'SkinnyTok' Harm to Minors - ExchangeWire.com

Google's 'AI Mode' revolutionizes search with an interactive chatbot experience.
EU investigates TikTok for promoting harmful content to minors through 'SkinnyTok'.
Marketing tech
fromMarTech
1 month ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
Media industry
fromThe Hollywood Reporter
3 weeks ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromExchangewire
1 month ago

Digest: Google Introduces 'AI Mode' in Search; EU Investigates TikTok Over 'SkinnyTok' Harm to Minors - ExchangeWire.com

Google's 'AI Mode' revolutionizes search with an interactive chatbot experience.
EU investigates TikTok for promoting harmful content to minors through 'SkinnyTok'.
Marketing tech
fromMarTech
1 month ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
more#digital-advertising
fromVuejobs
1 month ago

Senior Developer for Geospatial Media Planning Company (remote) at Goldfish Ads

Goldfish Ads, established for 9 years, has developed a unique planning tool for Media Agencies and Brands to run Digital Out-of-Home campaigns.
Marketing tech
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