#digital advertising

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#digital-advertising
Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
Media industry
fromThe Hollywood Reporter
1 month ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Marketing tech
fromForbes
1 month ago

The Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps

Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.
The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.
False claims have surged, fueled by misleading advertising for quick profits in the legal sector.
Marketing tech
fromMarketing Dive
1 month ago

Amazon widens access to video generator as AI ad tools gain traction

Amazon's AI video generator is now available to all U.S. advertisers, revolutionizing video ad production for smaller marketers.
Privacy technologies
from9to5Google
1 month ago

YouTube keeps enforcing ad blocker ban and people keep complaining about it

YouTube is intensifying efforts against ad blockers, requiring users to either watch ads or pay for a Premium subscription.
Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
Media industry
fromThe Hollywood Reporter
1 month ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Marketing tech
fromForbes
1 month ago

The Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps

Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.
The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.
False claims have surged, fueled by misleading advertising for quick profits in the legal sector.
Marketing tech
fromMarketing Dive
1 month ago

Amazon widens access to video generator as AI ad tools gain traction

Amazon's AI video generator is now available to all U.S. advertisers, revolutionizing video ad production for smaller marketers.
Privacy technologies
from9to5Google
1 month ago

YouTube keeps enforcing ad blocker ban and people keep complaining about it

YouTube is intensifying efforts against ad blockers, requiring users to either watch ads or pay for a Premium subscription.
more#digital-advertising
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