#digital advertising
#digital advertising

Marketing tech

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

Business

Why The Trade Desk Stock Fell 11.7% Friday Morning | The Motley Fool

Marketing tech

Where Trade Desk sees advertising opportunity following bruising Q1

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.

GumGum Introduces The GumGum Platform and Mindset Graph

GumGum Platform and Mindset Graph deliver privacy-respecting ads by connecting contextual, attention, and creative solutions to enhance user experience and brand outcomes.

10 hours ago

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech | AdExchanger

DSP revenue grew 18% to $50.3 million in Q1 2026 while net loss narrowed to $2.2 million, amid claims about walled gardens’ transparency and advertiser churn.

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

The Trade Desk’s stock fell after results showed slowing revenue growth and margin compression, with macro pressures cited, leading to a decision to stay sidelined.

Why The Trade Desk Stock Fell 11.7% Friday Morning | The Motley Fool

Q1 revenue beat expectations while adjusted earnings missed, sending shares down 11.7% and raising concerns about lower profit targets and operating costs.

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.

GumGum Introduces The GumGum Platform and Mindset Graph

GumGum Platform and Mindset Graph deliver privacy-respecting ads by connecting contextual, attention, and creative solutions to enhance user experience and brand outcomes.

more#digital-advertising

13 hours ago

Alphabet vs. Microsoft: What Recent Revenue Trends Reveal | The Motley Fool

Alphabet and Microsoft show strong year-over-year revenue growth driven by AI investment and major platform advantages.

Inside the secret TikTok library that turns viral songs into brand soundtracks

TikTok’s Commercial Music Library lets sports and other businesses use label-signed tracks with commercial licensing, ensuring artists get paid when music is used in ads or posts.

Privacy technologies

fromTech Times

TikTok Brings Paid Ad-Free Experience to UK Subscribers

TikTok will offer UK users an ad-free, £3.99/month subscription that limits use of subscriber data for targeted advertising.

Music production

16 hours ago

Inside the secret TikTok library that turns viral songs into brand soundtracks

TikTok’s Commercial Music Library lets sports and other businesses use label-signed tracks with commercial licensing, ensuring artists get paid when music is used in ads or posts.

Privacy technologies

fromTech Times

TikTok Brings Paid Ad-Free Experience to UK Subscribers

TikTok will offer UK users an ad-free, £3.99/month subscription that limits use of subscriber data for targeted advertising.

Marketing tech

Popular 1990s internet search giant shuts down

fromNew York Post

21 hours ago

Marketing tech

Popular 1990s internet search giant shuts down

fromNew York Post

21 hours ago

Marketing tech

Popular 1990s internet search giant shuts down

fromNew York Post

21 hours ago

Marketing tech

Popular 1990s internet search giant shuts down

more#search-engines

fromwww.housingwire.com

Bright MLS launches Bright Promote ad tool in listing platform

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.

Marketing tech

Consumers use AI to shop, but trust is a sticking point

AI shopping adoption is rising, but trust barriers around data use, payments, and scams require brands to be consistent and specific across all surfaces.

Privacy professionals

fromInvesting.com

Texas sues Netflix over data collection; shares edge lower By Investing.com

Texas alleges Netflix illegally surveilled users, exploited children’s data, and monetized sensitive behavioral information without proper consent.

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.

fromAP News

Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

fromSFGATE

Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

2 days ago

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.

fromAP News

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.

fromSFGATE

fromLondon Business News | Londonlovesbusiness.com

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.

more#generative-ai

Vue

Veo 4 could enable 30-second cinematic AI videos - London Business News | Londonlovesbusiness.com

Veo 4 is rumored to generate up to 30 seconds of continuous, cinematic video in one pass with consistent characters and lighting, reducing editing and mismatch issues.

Media industry

fromMiami Herald

Chilean TV networks sue Google, claiming anti-competitive practices

Chile’s five largest TV networks sued Google for antitrust violations in search and digital advertising, alleging revenue loss and threats to media pluralism.

fromUPI

Chilean TV networks sue Google, claiming anti-competitive practices - UPI.com

Google controls access to audiences and digital advertising, capturing the economic value of journalism produced and financed by others without assuming the responsibilities that role implies. News outlets have been forced to reduce newsroom staff and scale back regional coverage, weakening oversight of political power and posing a concrete threat to media pluralism and, therefore, democracy.

Media industry

fromForbes

6 days ago

Why Performance Marketing Metrics Are Misleading

Performance marketing metrics often misrepresent true business growth, focusing on efficiency rather than expanding market reach.

Meta Platforms vs Snap: Who's Really Winning Digital Ads?

Meta and Snap illustrate contrasting strategies in the digital ad market, with Meta focusing on AI-driven growth and Snap emphasizing survival through subscriptions.

fromMobile World Live

Marketing tech

Meta poised to take Google ad revenue crown

fromInvestor's Business Daily

Tech industry

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Artificial intelligence

Meta Stock Adds To Rally As Muse Spark Model Impresses. Here's The Next Test In AI Battle.

Marketing tech

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Venture

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms vs Snap: Who's Really Winning Digital Ads?

Meta and Snap illustrate contrasting strategies in the digital ad market, with Meta focusing on AI-driven growth and Snap emphasizing survival through subscriptions.

fromMobile World Live

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

fromInvestor's Business Daily

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.

Artificial intelligence

Meta Stock Adds To Rally As Muse Spark Model Impresses. Here's The Next Test In AI Battle.

Meta Platforms' stock rose as analysts praised its new large language model, but concerns remain about its impact on social media and advertising.

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.

Venture

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

Losing Traffic To AI Search? Do More Video, Says Major League Fishing's Jared Collett | AdExchanger

Major League Fishing focuses on monetizing its own website content, particularly through livestreams and various ad formats, to maximize revenue.

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe has achieved carbon neutrality for all media delivery, significantly reducing emissions and promoting sustainability in digital advertising.

Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

"This sustained growth over the last five years is due to our ability to apply the 'techsoulogy' approach across all areas of the business. The combination of advanced proprietary technology with close, personalised attention, along with a strong commitment to innovation and knowledge, allows us to generate lasting value for our partners."

Marketing tech

#alphabet

Business intelligence

Alphabet price target raised to $450 from $400 at Scotiabank - TipRanks.com

Scotiabank raised Alphabet's price target to $450, maintaining an Outperform rating due to strong AI-driven monetization.

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.

Business intelligence

Alphabet price target raised to $450 from $400 at Scotiabank - TipRanks.com

Scotiabank raised Alphabet's price target to $450, maintaining an Outperform rating due to strong AI-driven monetization.

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.

more#alphabet

#meta

Marketing tech

Meta Platforms price target lowered to $850 from $900 at Bernstein - TipRanks.com

fromDigiday

Marketing tech

Meta eyes CTV expansion to fuel its next wave of ad growth

fromMiami Herald

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

fromLos Angeles Times

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

Meta Platforms price target lowered to $850 from $900 at Bernstein - TipRanks.com

Bernstein lowered the price target on Meta to $850 from $900 while maintaining an Outperform rating.

fromDigiday

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.

fromMiami Herald

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

fromLos Angeles Times

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

more#meta

Quantum X Labs Completes Rebrand to Advance Quantum Technologies - TipRanks.com

Quantum X Labs Inc. rebranded from Viewbix Inc. to focus on quantum technologies while maintaining its digital advertising business.

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.

fromFortune

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.

IAB Europe Opens CTV Measurement Framework for Public Comment

IAB Europe has launched a Connected TV Measurement Framework to enhance transparency and accountability in the digital advertising ecosystem.

fromBusiness Matters

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey with a score of 90.5% for overall experience.

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."

Marketing tech

Deliverability

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.

Media industry

fromVariety

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

fromRAIN News

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.

The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security

GumGum achieved SOC 2 compliance, enhancing data security and system reliability for partners and customers globally.

fromInman

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming technology reduces data usage in advertising, enhancing user experience and minimizing climate impact.

#artificial-intelligence

Artificial intelligence

1 Smart Stock to Buy Right Now | The Motley Fool

AI investment is surging, with Alphabet positioned strongly in digital advertising and cloud computing.

fromPhocuswire

in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Artificial intelligence

1 Smart Stock to Buy Right Now | The Motley Fool

AI investment is surging, with Alphabet positioned strongly in digital advertising and cloud computing.

more#artificial-intelligence

fromPhocuswire

in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.

fromSan Diego Union-Tribune

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies to enhance their defenses against these threats.

Privacy technologies

Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety

AppHarbr and Wizz App's partnership enhances ad safety for young audiences, blocking 0.17% of potentially unsafe ads over the past year.

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.

fromDigiday

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.

GoWit & Numatec Forge Retail Media Partnership in Spain and Italy

GoWit partners with Numatec to enhance retail media adoption in Spain and Italy, targeting a €31bn European market opportunity.

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

Intellectual property law

OpenAI's Big Ambitions; Tricks Of The Trade | AdExchanger

Open AI must prove superior ad performance to shift significant ad spend from traditional platforms.

fromHoodline

Seattle Children's In Wiretap Showdown as Ad Heavyweight Jumps Into Pixel Fight

Seattle Children's Hospital faces legal challenges over website tracking, with potential implications for ad measurement and analytics if plaintiffs succeed.

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.

Roam Research

fromThe Hacker News

Citizen Lab: Law Enforcement Used Webloc to Track 500 Million Devices via Ad Data

Webloc is a global geolocation surveillance system used by various law enforcement agencies, providing access to data from millions of mobile devices.

Preparing for the Next Market Crash? This Is One Stock You'll Want On Your Watchlist. | The Motley Fool

Market downturns highlight resilient companies like Alphabet, which benefits from a strong business model and diverse revenue streams.

Wall Street Sees 58% Upside in Snap (SNAP). Is It a Value Trap?

Snap Inc's stock shows potential upside despite recent declines and a disappointing earnings report.

Why Alphabet Stock Was Moving Higher Today | The Motley Fool

The stock market rose due to a ceasefire with Iran, benefiting Alphabet despite its minimal exposure to oil prices.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

fromForbes

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Ryan Burnett Promoted to Group Sales Director at Azerion

Ryan Burnett has been promoted to group sales director at Azerion to drive growth and enhance client relationships.

Adtelligent Ranks Among the FT's 'America's Fastest Growing Companies 2026' - ExchangeWire.com

Adtelligent Inc. has been recognized in the Financial Times' Americas' Fastest Growing Companies 2026 ranking for outstanding revenue growth and business performance.

fromForbes

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Online marketing

fromMoneywise

Kevin O'Leary claims this skill is the most valuable on the market, saying he pays $250,000 for it - 5X more than before

Understanding social media for customer acquisition is now a highly lucrative career path, with salaries rising significantly due to demand.

Media industry

fromwww.morningstar.com